Dino Deluxe is a webshop based in Paris offering you a great selection of Scandinavian fashion brands such as Mini Rodini, Molo Kids, Shampoodle, The Brand, Soft Gallery and many more for your children.
Cool clothing for boys and girls, funky accessoiries, organic blankets, bed linen and a range of quality design toys from Scandinavian fashion labels and Swedish and Danish toy brands. (Click here to go to the webshop)
Born and raised in Sweden, Katrin now lives in Paris with her French husband and their two children, Nils and Sven. We caught up with her to find out more about Dino Deluxe:
Interview with Katrin, the owner of Dino Deluxe.
How would you describe your webshop?
My web shop Dino Deluxe is a happy mix of trendy, original, retro style and contemporary clothing from Scandinavian kids labels. A lot of the clothing I sell is in organic cotton and certified GOTS. You can also find accessories and a selection of toys from some Nordic brands.
What lead you to working with fashion?
I started to work with kids fashion and my web shop when I had my first son Nils. My decision to start my own business was based upon a wish to be more present at home with my kids and also to offer the best of Scandinavian brands on the French market. When I started the market was quite homogen and classic for kids, but it has developed a lot over the last years with more shops, choices of different cuts and styles from various creative brands. A few years ago I also got to know Olivia with whom I started DinoGoesAgent, a PR and sales agency for Scandinavian kids brands. I love to work as an agent and meet different kind of inspiring people, as it otherwise can be quite lonely to work only in front of the computer all the time. It is perfect to mix the two jobs.
How do you define your own personal style?
I tend to wear of lot of black clothing with some colour details or accessories. I like to wear tights or skinny jeans with a tunic or a top. I love high heels, but I do not wear that every day, as it is not so practical to wear when you run around and play with the kids in the park.
Who has been your biggest fashion influence?
It is difficult to mention only one person, as I get fashion influence from various fashion designers and persons with inspiring styles. I love Kate Moss and her relaxed yet dressed style with rock attitude. Elin Kling (fashion entrepreneur and founder of the Swedish Magazine STYLEBY) is also one person who I think always manage to have a great looking style. Otherwise I love to discover and look at what great collections Alexander Wang, Raf Simons, Jean-Charles de Castelbajac Hedi Slimane and other talented designers make for each season…
What’s the biggest highlight of your career until now?
I guess I would say when the web shop went online. It was a lot of preparative work before and it took quite many moths before the shop could finally open. I am happy I dared to start my own business and I am very pleased with what I do even though there have been some tough moments.
What do you find most rewarding, and most challenging about your job?
I love when I get some feedback from my clients and I get so happy for each mail, postcard or letter I get from them. It really makes me motivated to continue what I am doing. The most challenging thing about what I do is to have enough time to do everything that a web shop and an agency require. I could work all day and night long, but I have to share the 24 hours a day with time for my loved ones as well.
What is your favorite item from the AW13 collections?
One of the favourite items is the pigeon sweater from Shampoodle’s AW13 collection. I love the penguin print from Mini Rodini and especially the rain jacket. I also think that Aarrekid’s print called « Rooster » is absolutely fantastic! All jeans from the Swedish denim brand I Dig Denim will also be a big hit in my kids’ wardrobes this fall.
What do you like and dislike about the fashion industry?
I dislike big time when I see chain stores that are copying small creative brands’ prints and models without even changing too many details and colours. I think it is sad when someone is copying, there should be more imagination than that, especially in the kids fashion industry. Otherwise I love to see all inspiring collections and amazing pieces from different fashion brands, both from Scandinavia and from the rest of the world!
