ALEXANDER IN SHAMPOODLE SS14

Alexander in Shampoodle ‘s SS14 collection, entitled The Naïve Collection!

The Swedish brand is known for designing pieces for babies and children (and adults!) that are comfortable and versatile yet still stylish and personality-packed (and more often than not, made using GOTS certified organic cotton). This season’s collection is no different; named in honour of Henri Rousseau, whose jungle-themed paintings served as the designers’ inspiration, it is full of bold colours and super easy-to-wear styles.

The clothes are cool and fashion-forward, but still simple and practical enough for kids to play and grow in – perfect for summer!

Alexander is wearing his Shampoodle cardigan with multicoloured buttons, chest and side pockets and if you look up close you see red/green/blue/yellow dots knitted into fabric. I combined the cardigan with jeans from the SS14 collection and his Maashoes, Sonic Style. Ready to go to school!

To see the rest of the collection,visit Purestarters

Do you prefer buying organic cotton for your children?

Comfortable Slim fit jeans with a low waist, dropped crotch, tapered ancle (will look amazing will sandals underneath as well) and stretch for better fit.